Magic 1548

Simon Davies

I’m on Magic every Saturday and Sunday morning for the breakfast show. I get up at 4.30, pick the papers up on my drive in from the Wirral, I have the tunnels to myself, and I walk in to the studio in Liverpool just as the council are finishing their daily miracle – clearing up after the night before.

One of my favourite things about working in Liverpool so early in the morning – and this dates back to the 90’s when I did the same show on our sister station, Radio City – is the walk through the streets around dawn. From the studio I have an amazing view over the city, up Scotty Road, the mouth of the Mersey, Perch Rock Lighthouse, the wind turbines at the docks, the Wirral, and the Welsh coast.

With the show being live from the top of the Radio City Tower  (452ft up) I never thought I’d look out to see people walking past the studio window, but we have lots of listeners who come up to take a look around. If you come up on one of the Tower Tours, you’ll walk along a circular corridor that runs between the studios and the outer windows. Look outwards and you see the amazing view we have, but when you look inwards you get to see what goes on in the studios.

Among my proudest moments have been sharing the microphone in the announcers box at Anfield a few times with George Sephton, the instantly recognisable stadium voice at LFC since the year dot (I was gutted when I eventually had to cash the cheque, but we needed nappies at the time).

Through the week I am kept busy at a marketing company I founded in 1999 near to home and close to my home town, Chester.

A quick CV... When I was 13 I got to sit in on a Radio City show and decided that’s what I’d like to do. Straight from 6th form I got a presenting job on my local radio station. I immediately started sending tapes to bigger stations and moved to the breakfast show in Birmingham when I was 19. After the move I immediately started sending video tapes out and ended up working on ITV stations alongside my radio shows. I took a break from broadcasting for a few years when I reached 30 and was delighted to get a call out of the blue to be asked by Magic to come onboard at weekends as I reached my forties.

All of the content for my breakfast show comes from the Magic Family. So big thanks must go to Derek the Naked Gardener, Paula in Ellesmere Port, Bill and his dog (my official weather forecasters), Jimmy in Stoke, Shaun and Gwen in Skelmersdale, Kay from New Ferry who I always dupe into singing with her ‘distinctive’ voice, Edna from the Wirral, Mick the Manc (official wind up merchant), Mal from Belle Vale (the voice of reason) and Jose from Birkenhead who uses Magic to improve his English.

I spend all four hours on the phone, reading through some hilarious emails and Facebook posts that they give me to read out. It’s the easiest job in the world, and one I don’t mind missing out on weekend lie-ins to do at all.

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